Sunset Bay Academy
Sunset Bay Academy (SBA) is a behavior modification facility located on Calle Tijuana 601, Col. Machado, Playas de Rosarito <Ref> Address records</Ref> <Ref>Google maps of the building housing the facility</Ref>.
- The facility began to be marketed under the name Seaside Academy in 2006 <Ref>The 2006 marketing of Seaside Academy, notice the similarities to the present webpage.</Ref>
- 2007 websites with the same text but the new name Pacific View Academy began to appear <Ref>Pacific View Academy</Ref>
- July 2008 it was discovered that they have started to market the same school under the name Oceanside (Teen center) <Ref>not seaside but Oceanside, a thread on the Anti-WWASP message board</Ref>
- June 2009 the name changed to the present Sunset Bay Academy <Ref>Welcome to Sunset Bay Academy, a thread on the anti-wwasp message board
Sunset Bay Academy - New name for Oceanside Teen center, a thread on Fornits webforum</ref>.
The program seems to be located in a building formerly known as the Hotel Camino Inn in Rosarito according to similarities between the pictures used in marketing of Oceanside compared with the pictures shown on Web archive when looking at old versions of the homepage of the former hotel.
When the facility was named Oceanside Teen center, they used the normal WWASP level system with 6 levels. In a press-release they claim to have abandoned WWASP <Ref>Sunset Bay Academy Proud of Long and Successful History, Press-release on PRweb</ref>.
However the webpage still include information about seminars which in numbers and order are similar with the system offered by WWASP facilities <Ref name="seminar">Semiars, homepage of Sunset Bay Academy</ref>.
- Teen Basic
- Teen Advanced
- Teen Leadership Seminars (Personal growth, Skills building, Team building, Decision making, Leadership development)
Beside the seminars the teenagers in the academy have to attend, there like in the WWASP-system - are 3 parent-child seminars.
The parents have to attend downscaled seminars too.
Like WWASP they use a level system with six levels. Due to the lack of a student manual on the homepage, it is not clear what kind of privileges each level include regarding communication inside and outside the facility.
A few privileges are stated on the homepage <ref name="sa">Student activities, homepage of Sunset Bay Academy</Ref>. They are:
On campus activities
Level 2 and 3:
Off campus activities
The teenagers are organized into two groups called "families". They are named:
- Honesty family
- Courage family
There are two bunk beds in every room <ref name=sa/>.
They run a number of marketing blogs <Ref>Sunset Bay Acadmy, marketing blog</Ref>
They have also started a marketing campaign on Youtube where they deny that they use WWASP-material in their program <Ref>Sunset Bay Academy, Youtube account</Ref>
Beside the normal program with 6 levels, they also advertise for a scared straight program with a minimum stay of 7 days <Ref>Oceanside 7 days program</Ref>.
- September 23, 2009 a mother reached out to the public after she was tricked to believe that her son was taken to a boarding school in California only to discover that her son was taken to Sunset Bay Academy instead <ref>sunset bay academy will not release my son, a thread on Topix.com
Sunset Bay Academy mother is looking for her son, a thread on Fornits webforum</ref>
- 2012 there was rumors on the Internet about the facility being moved closer to the beach. Due to the secret nature of the facility it has not yet been confirmed <ref>Sunset Bay Academy in Rosarito, Mexico, blog-entry on the Life of an ordinary Dane blog</ref>. Researchers have since identified the buildings as belonging to the former Hotel Villa Serena Living.
- Info: Home page of the program
- Info: Homepage of Oceanside Teen Center - shows a text about returning later
- Info: Alternative homepage of the program
- Info: Another site - 10 reasons to choose Pacific View Academy
- Info: About Seaside Academy
- Survior group: I Survived Sunset Bay Academy (Oceanside), myspace
- Gaoler group: Sunset Bay Academy, facebook