Sunset Bay Academy

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Current status Open | }} Capacity | }} | }}
Checked July 21, 2012 | }} Opened | }} 2006 | }} | }} Closed | }} | }}

Sunset Bay Academy (SBA) is a behavior modification facility located on Calle Tijuana 601, Col. Machado, Playas de Rosarito <Ref> Address records</Ref> <Ref>Google maps of the building housing the facility</Ref>.

The program seems to be located in a building formerly known as the Hotel Camino Inn in Rosarito according to similarities between the pictures used in marketing of Oceanside compared with the pictures shown on Web archive when looking at old versions of the homepage of the former hotel.

Program structure

When the facility was named Oceanside Teen center, they used the normal WWASP level system with 6 levels. In a press-release they claim to have abandoned WWASP <Ref>Sunset Bay Academy Proud of Long and Successful History, Press-release on PRweb</ref>.

However the webpage still include information about seminars which in numbers and order are similar with the system offered by WWASP facilities <Ref name="seminar">Semiars, homepage of Sunset Bay Academy</ref>.

Lifeskill seminars

Their seminars are built on a Large Group Awareness Training concept named Lifespring <Ref name=seminar/>. They are named:

  • Teen Basic
  • Teen Advanced
  • Teen Leadership Seminars (Personal growth, Skills building, Team building, Decision making, Leadership development)

Beside the seminars the teenagers in the academy have to attend, there like in the WWASP-system - are 3 parent-child seminars.

The parents have to attend downscaled seminars too.

Level system

Like WWASP they use a level system with six levels. Due to the lack of a student manual on the homepage, it is not clear what kind of privileges each level include regarding communication inside and outside the facility.

A few privileges are stated on the homepage <ref name="sa">Student activities, homepage of Sunset Bay Academy</Ref>. They are:

On campus activities

Level 2 and 3:

  • Hot Chocolate; Milk and Cookies; Snacks; Root Beer Floats
  • Movies; Sports Game in Courtyard; Sports Game on TV
  • Yoga Class; Candy Hunt; Water Balloon Toss; Bingo “Loteria”
  • Swimming in the Pool; Pool Activities

Off campus activities

Level 4:

  • Trips to the Beach; Lunch at various Restaurants
  • Movies; Circus; Horseback Riding; Community Events

Level 5:

  • Movies and Dinner; Shopping Trips; Boat Tours
  • Trips to Ensenada; Picnics at the Beach
  • Arcade; Paint Balling

Level 6:

  • Trips to San Diego; Whale Watching; Water Park
  • Local Sporting Events; Camping

Living Conditions

The teenagers are organized into two groups called "families". They are named:

  • Honesty family
  • Courage family

There are two bunk beds in every room <ref name=sa/>.


They run a number of marketing blogs <Ref>Sunset Bay Acadmy, marketing blog</Ref>

They have also started a marketing campaign on Youtube where they deny that they use WWASP-material in their program <Ref>Sunset Bay Academy, Youtube account</Ref>

Beside the normal program with 6 levels, they also advertise for a scared straight program with a minimum stay of 7 days <Ref>Oceanside 7 days program</Ref>.


  • 2012 there was rumors on the Internet about the facility being moved closer to the beach. Due to the secret nature of the facility it has not yet been confirmed <ref>Sunset Bay Academy in Rosarito, Mexico, blog-entry on the Life of an ordinary Dane blog</ref>. Researchers have since identified the buildings as belonging to the former Hotel Villa Serena Living.

External Links

Info pages

Survivor groups

Message boards